Kevin Kraft – Co-Founder & Partner

Kevin Kraft, Co-Founder and Partner at Wisconsin River Partners headshot.

Kevin grew up in Wausau and understands firsthand what it’s like to own and operate a family business. After earning his CPA at Ernst & Young in Boston, he worked at a large manufacturer in Milwaukee before returning to join his family’s business, JARP Industries in Schofield, where he eventually became CEO.

With over 10 years running a privately held manufacturing company, Kevin understands the real considerations around succession, legacy, and leadership transitions. His financial expertise and operator mindset make him a thoughtful, trust-building partner for sellers.

Kevin also serves as Chairman of the Board for Peoples State Bank and is active in multiple local organizations.

Education: Boston College (BS), University of Wisconsin–Madison (MBA)
Based in: Wausau, Wisconsin

Questions & Answers
  • Nothing beats a steak on the grill, especially when you are up north! 
    Or a brat at a Packer game.

  • From my dad, “If a job is worth doing, it’s worth doing well.”

  • I spent the summer with the maintenance crew at our family business, supporting upkeep and repairs.

  • Honesty and transparency build trust. Being willing to admit mistakes and acknowledge when you don’t have all the answers demonstrates integrity and fosters stronger relationships.