Witmer Furniture
About the company
Location: Near Wausau, WI
Acquired: 2021
Witmer Furniture designs and manufactures premium solid wood furniture sold through retailers across the U.S. They’re known for timeless craftsmanship and generational quality.
“When I sold my business, I wanted to make sure the people I was dealing with not only treated me fairly but would continue to grow the company and take care of the employees that had been an integral part of my success. Wisconsin River Partners has done that and much more. It was a seamless transition and I continued to work for the new ownership group. Since the sale, we have added on to our facility, purchased additional equipment, and built systems that are now the foundation of the new company. With their help we have done things that I would never have been able to do on my own.”
Partnership Journey-
Witmer embodies the best of Wisconsin woodworking tradition, defined by quality materials, skilled craftspeople, and pride in making something that lasts. We saw an opportunity to invest capital and help fuel its next phase of growth.
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We’ve expanded manufacturing capacity and improved asset utilization by investing in additional equipment, while refining operations and supporting workforce stability.
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We’re continuing to strengthen Witmer’s reach and support the team in building brand awareness and enduring product lines.